ATM Seminar: Mike Westendorf presents Forecasting vs. Risk Assessment & the Impacts of Relational Information

Mike WestendorfThe second ATM department seminar of the semester will be held on Thursday, March 16, in ASAC 319 from 12:30-1:20PM. Mike Westendorf, Director of Operations for Innovative Weather, will be our remote guest speaker to talk about his work and experience in the private sector at Innovative Weather. Fluency in communication and knowing how to work with different users of weather information in addition to core fundamental forecasting knowledge is becoming an employer expectation.

Seminar Description

As atmospheric science students, we study to understand the basics of the atmosphere and why weather happens. These dynamics, forces and influences create more than just rising and sinking motions. They directly influence billions of dollars worth of decisions that are made every day in the U.S. and across the world. Whether you're a student going into research or are hoping to work in operational forecasting, it's not enough to just know the data. Adding value to the lives of people and partners requires us to have some level of relationship with that audience, so that they can make the decisions that best impact those businesses and the communities they serve. This seminar explains the differences between a forecast and a risk assessment, and the skill sets that are required to be excellent at both.

Mike Westendorf Bio

Mike Westendorf is the Director of Operations for Innovative Weather, a 24/7 forecast operation at the University of Wisconsin - Milwaukee. This paid internship program equips Graduate and Undergraduate students with the personal and professional skill sets needed to be successful in the field of operational meteorology. It also expands the skills of those going into the research community or other disciplines.